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December 17, 2008

宮越屋珈琲のゴールドカード

  • こんにちは、木元しんいちです。

この日を、どれほど待っていたことか。苦節・・ほぼ1年(はっきり記憶していませんが)、宮越屋珈琲のゴールドカードを、つ、ついに、いただきました。

これからは、永久に宮越屋のコーヒー豆がいつでも20%OFFで買えるのです。うれしぃ~!!これはどうなるとゲットできるかと言いますと・・・

Ca390025_2

  • 宮越屋珈琲でコーヒー豆100g毎にスタンプ1つをもらえます
  • そしてこのスタンプが、50個たまりますと・・
  • 憧れのゴールドカードがゲットできます

と、仕組みはしごく簡単です。が、はまります!

  1. やはり「20%永久割引き」という特典に惹かれます
  2. そもそも大好きな店ですから・・尚更がんばりたくなるのでしょう
  3. 約1年、頑張りがいがあるのです
  4. 「ここまで頑張っているヤツはオレくらいか?」と思いながら、せっせと頑張る
  5. この間、ほかの店では「絶対に」豆を買いません
  6. そして・・この先も(20%引きですので)、宮越屋以外の店で買うことは・・
  7. めったにないでしょう!

優良顧客の作り方の典型です。専門店らしい専門店でありながら、実に上手い再来店~ロイヤルメンバーの作り方だと思います。

Ca390024

2/3くらいスタンプが押されたら、そのお客さんを励ましましょう!・・・と思うくらい、スタッフは実に淡白に毎回スタンプを押します。励ましてよぉ~、もっと。

.

■木元しんいちの【診断士への道】←チェックscissors

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